The Bigger Picture. It’s Not Just About Fish Paste Brands

Some people love it, others hate it, but fish paste has been on supermarket shelves for nearly 80 years and South African consumers have every right to feel aggrieved that it is no more. It is worth it to know that while we may not get back the fish paste brands we know, this story has a bigger picture and it is not yet fully revealed.

Recently PepsiCo Sub-Saharan Africa, owner of Pioneer Food Group Ltd, announced it was discontinuing the iconic fish paste brands Pecks Anchovette and Redro, a unilateral decision that has flummoxed South African consumers of the product. To add insult to injury they are noticing more and more of their favourite products disappearing, such as Marmite, also a PepsiCo product.