Glenryck Sets Up Pioneer Fishing for the Future

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Consumers are looking for cheaper food options such as tinned fish to satisfy their need for protein. Photo: Stock

African Pioneer Marine (Pty) Ltd (APM), the majority shareholder in Pioneer Fishing, has acquired Glenryck South Africa (Pty) Ltd. The Competition Commission of South Africa officially approved the transaction this week.

Glenryck South Africa (established in 2016) was previously owned by the Bidvest group.

The brand itself has a history dating back as far as 1937. It is one of South Africaā€™s most widely recognised producers of premium canned pilchards.

Pieter Greeff, CEO of Pioneer Fishing, describes the move as ā€œopening up and creating some exciting opportunities, not only with canned fish, but also frozen fish products and other related product developmentā€.

ā€œIt will allow us to expand our brand and product categories substantially,ā€ he adds.

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