Protecting a Brand. Lucky Star Reacts to Recall

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It has been a bad week for Lucky Star which has been upset that its tinned pilchard brand has been targeted as unfit for consumption.

The Lucky Star brand which does not appear on the list of 12 brands manufactured by West Point Processors, has also had to defend its position in the face of a video clip on Facebook showing worms in a tin of Lucky Star pilchards.

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